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Notch Luxury Properties Partners With Side To Set New Standards in California Real Estate

Notch Luxury Properties today announced its partnership with Side, the only real estate technology company that exclusively partners with high-performing agents,

Notch Luxury Properties today announced its partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands and businesses. The alliance will ensure that Notch Luxury Properties, a specialist in luxury coastal properties in Orange County, is powered by the industry’s most advanced platform.


Notch Luxury Properties is led by industry veteran Brett Smith. Since beginning his real estate career in 2002, he’s closed more than $450 million in transactions, over $45 million of which was closed in the last year. Smith ranked in the top 1% of agents at his previous brokerage out of more than 50,000 around the world and distinguished himself as the No. 1 producing agent in the brokerage’s Monarch Beach, California, office. Smith consciously leads his team of professionals by example.


Notch Luxury Properties crafts bespoke marketing plans that expertly communicate a home’s distinguishing features, ensuring clients receive the greatest return on investment in the shortest amount of time. While it excels in assisting both buyers and sellers throughout Orange County, the team specializes in catering to luxury properties along the coast, especially in Laguna Niguel, Dana Point, Newport Beach, and Huntington Beach.


Partnering with Side will ensure Notch Luxury Properties remains on the cutting edge of the evolving real estate market while continuing to deliver premium services to its clients. Side works behind the scenes, supporting Notch Luxury Properties with a one-of-a-kind brokerage platform that includes proprietary technology, transaction management, branding and marketing services, public relations, legal support, lead generation, vendor management, infrastructure solutions, and more. Additionally, Notch Luxury Properties will join an exclusive group of Side partners, tapping into an expansive network from coast to coast.


“Side’s infrastructure will grant my team more time to focus on the tasks that directly impact our clients,” said Smith. “With Side’s state-of-the-art technology, marketing, and administrative services, we can focus on doing what we love: acquiring our buyers’ next dream home or selling their current property for top dollar.”


Side is led by experienced industry professionals and world-class engineers who develop technology designed to improve agent productivity and enhance the client experience. Based on its belief that homeownership is a fundamental human right, Side is on a mission to improve the public good by providing top-performing real estate agents, teams, and indie brokerages with the best system, support, service, experience, and results.


About Notch Luxury Properties


Guided by honesty, integrity, and the willingness to exceed expectations, the Notch Luxury Properties team draws upon decades of home financing and real estate experience to help each buyer find the home of their dreams in Orange County’s most desirable neighborhoods. And then, with the curated approach of a boutique firm and an insider’s view of the competitive market, the team ensures homeowners maximize their return on investment. For more information, visit


About Side


Side transforms high-performing agents, teams, and independent brokerages into successful businesses and boutique brands that are 100% agent-owned. Side exclusively partners with the best agents, empowering them with proprietary technology and a premier support team so they can be more productive, grow their business, and focus on serving their clients. Side is headquartered in San Francisco

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