For Meta, physical retail stores are meant to help the company not just sell more hardware, but expose more people to its VR and AR technology. In-store virtual reality demos will play on a massive “wall-to-wall” LED display that broadcasts content from participants' headsets. Mark Zuckerberg teased the display in a recent post on his Facebook page.
A look inside BMW’s futuristic simulation center in Germany
Driving the car inside the simulator not only looks real, as the driver is inside a real car doing realistic driving and seeing high-fidelity imagery of the real world outside,