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Merudh Patel Shares What do you need to know about SEO

Merudh Patel is an entrepreneur & online marketing expert. He is a US Citizen and has an Indian-American family cultural and ethnic background. Merudh is an SEO, In Paid Search, Display, and Social performance campaign marketing, marketing plans, email campaigns

Do you need help with your marketing? Are you looking to grow your business? Are you ready to take it to the next level, but don’t know where to start? Then contact Merudh Patel, who has years of experience in the field of digital marketing and can help you reach more people faster than ever before! Merudh Patel will work with you on everything from Search Engine Optimization (SEO) and Pay-Per-Click (PPC) management to content marketing and brand management, so your business can thrive! To learn more about how Merudh can benefit your business, get in touch today! 

How does it work?

Search engine optimization is still relevant, even in today’s world of social media and mobile devices. Search engines, such as Google and Bing, have become incredibly sophisticated over time. No longer can businesses just create a website and hope it shows up at the top of search results; they now must actively engage in an organic search campaign in order to get ahead. Knowing how these algorithms work is critical for any business looking to succeed on a digital level. Write a professional email<This part should talk about -E-mail communication has been steadily rising since : E-mail communication has been steadily rising since its introduction in . In , roughly billion e-mails were sent per day, according to research from Radicati Group. Today that number has increased exponentially—over billion e-mails are sent every day . Despite being around for more than 40 years, many people still don’t understand how to use e-mail correctly or effectively.

Google My Business Setup

Signing up for Google My Business (GMB) can be a helpful first step in getting your business online and driving traffic to your website. As with any new endeavor, though, it takes some time and effort to ensure everything is set up correctly. Merudh Patel will walk you through GMB from A-Z so that you’re ready to get started in seconds. Here are just a few of those topics: Registering Your Business: When you create an account on GMB, Google prompts you to fill out information such as hours of operation, address details, phone number, website URL and more. This is also where businesses may upload photos of their business or images of their products/services they want featured on search results pages.

Optimize on-page content

If we break down search engine optimization (SEO) into its two core functions, improving a page’s ranking and driving traffic from relevant searches, optimizing on-page content is where most SEO practitioners focus their efforts. This makes sense; it’s always easier and cheaper to improve existing content than create new pages from scratch. But, if you really want to get your target audience clicking through to your site and signing up for services or buying products, take a closer look at your off-page content. 

Build links

Links are one of, if not the most important, parts of search engine optimization. The more high-quality links a site has from other sites, and especially from authoritative sites that Google trusts (like Facebook and Forbes), and naturally trust your content, too. More links mean that more people can find your content through different search engines. Don’t build spammy links! That’s a good way to get banned from search results for good. Google is constantly updating its algorithm to keep things fair for everyone, so it’s always changing how it measures relevance. Some basic guidelines apply no matter what though: Make sure your pages load quickly and aren’t stuffed with ads or irrelevant junk text (like fake reviews). If you have duplicate or low-quality content on several pages across your site, clean up those pages first before trying to optimize anything else.

Track metrics

Metrics are your friend. You should be monitoring your analytics on a daily basis, at least. The whole process is called Web Analytics and it includes several web metrics that can help you develop a sound strategy for your online business. Remember: those who don’t measure, don’t improve! More importantly, when you start getting traffic to your website, try not to fall into comparing yourself with others right away. Instead of asking How much traffic does such-and-such site get? try asking How much traffic does my site get? What keywords drive people here? What content gets them engaged?

Monitor your rankings 

Track your rankings frequently. Change up your keyword searches every month or so and make sure that your rankings remain stable. If they drop, there’s likely a negative change in your content quality that needs addressing—so fix it fast! Monitor where your website is ranked on both Google and Bing, as well as other relevant search engines. Google Trends is another useful tool for measuring how relevant certain keywords are in an ongoing basis—and it can help you track related terms that may not be included in your own keyword list. You can also check if some websites have backlinks from popular sites. This is a great way to get some links too! When checking out their links use SEMrush, Ahrefs or Majestic to see what kind of links these sites have. 

Video Marketing

 More and more people are turning to video marketing on websites like YouTube and Vimeo. Not only does it tend to drive up traffic, but it’s often more memorable than text-based content. It’s also a great tool for increasing your brand recognition, as well as social media exposure—since many major sites share videos on their Facebook or Twitter pages. If you don’t have any experience in making videos, start by thinking of what kind of message you want to convey. Then figure out how that can be expressed visually: Do you want to walk viewers through a step-by-step process? Show them what happens behind closed doors? Or highlight one person talking about an interesting topic?

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