Cuvama, the first native customer value management (CVM) solution, today announced that it has secured a pre-seed Series funding round of £1.1M.
The investment is led by m]x[v Capital, a NYC-based VC focused on early-stage B2B SaaS investments. Additional backers include Angel Invest, Tokyo Black Fund II and B2B SaaS industry leaders.
Mark Ghermezian, m]x[v’s General Partner, commented, “Value management infrastructure is addressing a new, growing problem that B2B subscription businesses face, and it is only a matter of time before it becomes a critical part of the tech stack. The Cuvama founders have unique expertise in this space and have approached this problem with empathy, setting them apart from the unidirectional solutions out there. We are excited to be partnering with Cuvama on this journey in category creation.”
Cuvama was founded in 2017 as a management consultancy and evolved into a technology company in early 2021 after its founders identified the need for a technology-based solution to improve the B2B buying and selling experience. The Cuvama platform re-orients the sales, delivery, renewal and proposition development cycle from product-centric to value-centric through an ongoing dialogue between SaaS buyers and sellers.
An early Cuvama customer, Zellis, nearly doubled its win-rate and increased its average deal size by 43% after adopting cuvama.discover over a year ago to improve its value-selling capabilities within its Sales team. Cuvama’s existing customer base is value-forward B2B SaaS businesses headquartered in the UK, Europe and the U.S. Live users include Sales Development Reps, Account Executives and Customer Success Managers.
MG Gurbaxani, co-founder and CEO of Cuvama, said: “The Cuvama team has spent decades in the B2B software industry, and we’ve lived the pain of long, protracted sales and delivery cycles that stem from a misalignment on success outcomes. Cuvama’s disruptive approach is discovery-centric, shining a spotlight on the buyer’s needs instead of the seller’s product offering.”
Alex Smith, co-founder and platform visionary, added: “Our vision is to break down the value silos that exist between businesses and their customers and across their sales, customer success, product and marketing teams. Today, businesses are attempting to solve this problem with highly skilled consultants and excel tools that have many limitations. Cuvama will provide the infrastructure to scale.”