Press Release Distribution Services in Santorini
Your press release distribution service should contain more than just a motivating story to capture the imagination of the readers. It must also be written in a format that is widely accepted by the pr newswire service organization throughout the world. The standard format includes your organization’s logo, sending date, basic contact information, a catchy headline, a three to four line paragraph explaining the motive of the press release, a good boilerplate, an attached link to your website, and other relevant details that might be required so as to uphold your credibility in the market. Once you follow this time-tested format, you allow your global newswire to be taken in a serious way by the journalists.
If you are not someone who has a knack for all these things, then you can consider hiring a third party to meet all these requirements. It is for this very reason that many big organizations delegate this work to a reputed pr agency because they have the skillset and the experience to handle these things with great maturity.
What is the press release format?
While all the pr wire distribution service follows this generalized format, they may be twisted a little bit in order to meet the goal of the organization and the target that has been set by its founders. For instance, the content of a product launch press release will slightly differ from the content of the event press release highlighting a strategic merger.
To bolster the image of your organization, your organization’s logo should give out a prominent feeling at the top of your pr wire service. When you are going to shoot your event press release via email, you need to ensure that you are uploading a 200 x 200 version of your logo so that the journalists do not have a tough time including it in their stories. This would save the journalists from the nightmare of extracting your company’s logo which is more likely to result in reduced pixel size.
You also need to make sure that you have put your contact details on the side of your logo. This will ensure that the journalists can revert back to you in case of any queries. You can try and include their contact number, email address, and LinkedIn so as to give the journalists freedom to choose whichever option they are happy with.
The release date is yet another important aspect of a successful newswire service. It does the work of informing the journalists whether you want your pr release to be released immediately or at a specified later date. The release date and time should be written in bold letters in order to give them a special look.
The heading of your global newswire is the most touching part of your press release and it acts as bait to pull the people closer to your newswire service. Ideally, it reflects the most important aspect of your story and the one people will care about the most. Next comes the sub-header which is purely optional in nature followed by stamp and date.
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