“While we remain committed to serving PC gamers and not taking ourselves too seriously, we have also grown and matured significantly as a brand.” Shazim Mohammad, the founder and CEO of Glorious said in a statement. “When I started this company I never could have imagined we’d be where we are today. This new brand identity is more inclusive, accessible and representative of who we’ve become and the direction we’re going long into the future.”
Glorious, which said its new name "inspires positivity," will start updating its branding in the coming weeks. It will introduce a fresh logo and relaunch its online store with a different, to-be-revealed URL. Its upcoming products will bear the new branding, as will the existing product lineup. However, Glorious said completing the transition with its current peripherals will be a multiyear process.