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Fuelco president Adam Musa Reveals His Tips for Building Convenience Store Sales Volume President Adam Musa announced his tips for building convenience store sales in 2022.

Musa says that every convenience store owner should establish creative loss-leader programs in 2022 that inspire customer loyalty.

“Loss leaders help to raise awareness about your store, and they give people a reason to come in,” said Musa, whose Foodsmart convenience store often sells frozen yogurt for 99 cents any size.

“Even though both small and large frozen yogurts are 99 cents, many of our customers are health conscious and they buy the small portions.”

The Foodsmart convenience stores also sell coffee for 99 cents any size.

“We were inspired by 7-Eleven’s Bring Your Own Cup Slurpee promotion,” said Musa of the one-price coffee promotion.

Musa’s staff frequently changes its loss leaders and promotes them as specials. A popular special among his customers is two hot dogs for $2. The hot dog specials encourage Foodsmart’s customers to buy beverages and other items that are not marked down.

“As gas becomes less relevant because of electric vehicles and remote work, we need to ramp up our convenience store sales. These specials are essential tools in reaching our goals,” says Musa.

Musa’s loss leaders are designed to attract specific customers. For example, the frozen yogurt and hot dog sales appeal to nearby community college students seeking deals. The coffee promotion appeals to many commuters who live in the surrounding suburban area. is a gas station brand launched by Musa in 2020. The service station combines deeply discounted gasoline and a variety of organic, gluten-free, and fair-trade snacks, along with convenience store staples—think Trader Joe’s with a gas pump.

Musa expects to open new Fuelco-Foodsmart locations coming to Westchester, Putnam, and Fairfield counties by the end of 2022. Musa currently operates two Fuelco stations in Valhalla and Yonkers.

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