The global e-commerce market continues to grow and expand. According to data published on statista.com, In 2020, the global e-commerce market passed the $ 2 trillion threshold. In 2020, sales were $ 1,343.5 billion. However, often after the release of the online store, the customer, hoping for the professionalism of the developer, believes that all functions work as they should. But this is far from being the case, especially if you ordered the development of the web store from a freelancer. Often, they have no professional eCommerce testing staff. Thus, in the budget of such work, thorough testing is forgotten.
You may not even realize that your web resource has many bugs and glitches that adversely affect its performance. And as a result, you get a flood of dissatisfaction from users, the inability to place an order or make a purchase, a total distrust of your site by visitors, you lose money. To remedy this situation, you can use manual testing services from eCommerce testing companies.
Purpose of testing
The main difference between an online store and any other site is in its task: placing goods in a virtual storefront for users to buy them. But it is not enough just to sell the goods – it is important to leave the buyer with positive emotions from the purchase. The approach to testing must first and foremost assume:
Checking the functionality, starting from the most important: find the product, add it to the cart, place and pay for the order.
Usability assessment: whether the customer can make a purchase quickly and comfortably, whether the behavior of the pages is obvious, whether there are no additional actions that complicate the selection process and hinder the purchase.
The technical ability of the online store to handle the influx of visitors.
Checking to ensure that it works in all browsers and on all devices.
All together for the confirmation to be powerful, it is important to consider every one of the subtleties of the site and take a look at the entirety of its usefulness, beginning from the easiest settings, finishing with the examination of the accuracy of its singular projects.
After cautious investigation and an assortment of every single vital datum, the accompanying sorts of tests are led;
Block-based, which designers incorporate for individual bits of usefulness to test them in disengaged mode;
Integrations to test numerous associating functionalities, they impersonate the activities of genuine clients and send an advancement report;
Functional to take a look at crafted by the whole framework, the test takes a look at the pages in general and affirms crafted by all frameworks as per the recommended TOR;
Smoke tests for speedy checks of the framework are utilized for the least complex and most shallow checks.
Completing such tests includes identifying blunders both during and after testing.
You can test the site both manually and automatically. Each of these methods has its advantages and disadvantages.
The tester uses special programs to perform automatic checking. Such programs can be used several times, which saves a lot of time. For example, you can AB test Shopify and gain various useful information, such as conversion rate, revenue, product views, and so on. The algorithm of such programs determines whether certain parameters of the site correspond to users’ expectations. This type of testing is most suitable for any large projects loaded with complex functionality.
During such testing, the tester performs all actions manually, without using special programs. Such testing is the most useful because it eliminates defects in the testing. Automatic testing only shows whether the system is working or not. However, manual testing allows evaluating the efficiency of various systems from the user’s point of view. Therefore, do not abandon the manual testing stage.
As a result of eCommerce testing you will not only learn which functionalities work properly on the site, but which don’t. You also get the following benefits:
Saving resources to keep the site running,
Ensuring code security and the ability to make changes to it even after several years,
Improved architecture and code security.
eCommerce testing is carried out not only during use but also during website development. After all, even at the stage of creating a web resource, it is important to properly evaluate the effectiveness of all its systems.
Thus, eCommerce testing will ensure your site’s success: the harmony and coherence of all functional elements, ease of use, reliability at all stages – no errors.
- Mike Gingerich
- United States