The brand of mobile accessories and smart gadgets Canyon continues to actively increase sales in Eastern Europe: the company expects a significant increase in demand in this segment this year.
Canyon Accessories started operations in the Netherlands in 2003. It has grown into a full-scale electronics brand in 19 years and now has 16 offices in Europe and sells its products in more than 26 countries. The company offers a wide range of mobile and PC accessories, smart gadgets and gaming solutions.
In 2021, Canyon sold more than 762,000 devices in Eastern Europe. At the end of 2022, the company plans to increase this volume by 7%. As part of Canyon’s strategy for the coming year, the development of the categories of smart watches, headphones and headsets, PC accessories and portable chargers. The brand plans to further develop the business through strategic alliances and a strong presence in both online and offline markets.
According to Dmitry Romanenko, Business Development Director of Canyon, «The partner acquisition program is a key component of the indirect sales business model in the EMEA region, which includes Central and Eastern Europe. Collaboration with our customers and support of retail partners has always been our number one priority». This is done in order to increase customer satisfaction, expand our marketing reach and increase the share of regional sales.
«Canyon’s strengths are a wide range of products, optimal cost and active marketing and PR support. Our plans are to gain audience recognition and take a leading position in the European markets among B-brands, providing users with affordable devices of the highest quality», – Elena Tokar, Canyon Marketing Director.
The Canyon brand already cooperates with the largest distributors, regional retailers and popular online stores. Canyon product are fully certified, have all the necessary documentation and labeling.
In order to win the race for a positive customer experience, the brand has changed its service goals: it is now implementing a strategy of exchange guarantee in the shortest possible time and real-time user support in various channels. The support service solves even the most extraordinary problems, which allows you to minimize the waiting time for solving issues in the process of using products and surpass even A-brands in terms of service level.