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BMW's first all-electric 7 series starts at $120,295

That driver will see a curved dual-display interface that includes a 12.3-inch instrument panel and a 14.9-inch infotainment screen. BMW is touting a smartphone-like interface, but you'll also find a new "Interaction Bar" that provides touch-sensitive controls for common features like climate settings and hazard lights. You can even customize the bar's lighting to react to certain events, such as incoming calls or invoking BMW's Intelligent Personal Assistant (including from the rear seats, for the first time).

Unsurprisingly, this excess will cost you. The i7 xDrive60 will start at $120,295 ($119,300 plus a destination fee) when it reaches the US in the fourth quarter of the year, and that's before you add extras like the 36-speaker Bowers & Wilkins Diamond Surround Sound System. That's not an outlandish price for BMW's target audience, though, and it undercuts the $125,900 of the EQS 580.

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