As a business owner in the 21st century, you must be well aware of the great positive impacts an online website has on your business. An online presence can fetch your audience from far and wide. But putting up a website for your business isn’t the end of it. There are a lot of factors that you need to constantly keep track of and factors that need your utmost focus if you wish to grow your business and make it one of a kind.
The conversion rate of your online business site is one such factor that needs your attention a lot more than the other things. In this blog, we shall talk about what exactly is meant by the conversion rate and its importance. And a few tips to ensure that the conversion rate of your online store is always increasing.
What is your Online Store Conversion Rate?
The conversion rate for an eCommerce website is the percentage count of those visitors who complete a purchase. If your customer logs out of your website before making the purchase; somewhere in between the buyer’s journey, then it can’t be called a “conversion”. So if a total of 100 users visit your page containing the ad but, only 40 users have make the purchase or complete the form, then your conversion rate is the percentage of people buying the product divided by the total number of visitors to your webpage. For example, 40% in this context. The online store owners have to work on this figure and make sure that this increases, which would, in turn, imply further growth of their business.
The knowledge of this percentage helps in figuring out and identifying valuable customers for a site. When you notice that the conversion rates are lower than what you were expecting, you’ll have to be more vigilant while checking for issues with the user experience that you are providing. There may be certain things about your online eCommerce store that are hindering their perfect user experience. This may be causing them to leave the website before making a purchase. The insights that you receive from the conversion rate can be used to identify areas of improvement for your company.
Tips for scaling up the conversion rate of your online store are as follows.
Creating a value proposition
Value proposition gives your audience a worthy reason to buy a certain product from you. It also tells them why they need that product in their lives. This is the part where you show your customers why you should be their first choice and not your rival companies. Mere product details and specifications won’t cut the deal. You need to stand apart from all your competitors.
Getting rid of the jargon
You need to realize that your audience are just people with limited knowledge of business-related terms and language. You must always put the understanding of people over the need to be fancy. The best way to write appealing content for your site is to make it as comprehensible to people as possible. If they do not understand your message because of technical jargon, they will most likely not care to read through your content. Which means they won’t give you a chance to persuade them into buying your products.
Between a seller and a buyer, the most important component is trust. This trust becomes all the more important when the selling and purchasing are done on the online platform. Build enough trust with your customer, and your business is bound to grow and flourish. Keep yourself accessible to your customers. This enables customers to reach out to you whenever they face any kind of trouble with the process of buying a product from your online store.
Conversion Rate Optimization for eCommerce sites
This is a method of optimizing elements from your website and increasing the number of visitors and target audience. This in turn helps to increase the conversion rate of the website. Several conversion rate optimization services for eCommerce websites track the conversion rates of your site. They will also identify more opportunities to improve the percentage figures. The conversion rate metrics include events such as Entrances, Click-Through rates, website traffic, exit rate, cost per conversion, etc.
Follow through these methods above if you wish to secure an escalating conversion rate for your online site. If you can keep your conversion rate in check, you will observe many positive effects on your business. And, you will begin to see an even flow of customers.
- Mike Gingerich
- United States