Writing a press release is one of the most important aspects of your business. It can help you generate new leads, build your reputation and get more exposure for your brand. However, if you want to create an engaging piece that people will read, then you need to take some time to ensure it doesn’t fall flat on its face before it even hits the page! In this post we cover some common mistakes that many people make when writing their own press releases and how you can avoid them so that your message has the best chance possible of being read by journalists – as well as other interested parties.
Not knowing your audience and failing to target your release effectively.
When you write a press release, it’s important to know your audience. Your target market is the group of people who will be interested in reading or hearing about what you have to say. To determine this, ask yourself these questions:
Who are my ideal customers? What do they want? How can I help them achieve their goals? Why should they care about me and my product/service/company/etc.?
Who are some of the people who might read this article (or watch our video news release) if I don’t send it out right now? Why would any of them care about what we’re doing—and why should they consider buying from us instead of someone else on the market today (or even tomorrow)?
Focusing on yourself instead of providing value to your readers.
The first mistake to avoid when writing a press release distribution is focusing on yourself instead of providing value to your readers. This can be difficult because it’s easy to get caught up in self-promotion and feel like you’re doing something good for the world, but that’s not really what we’re talking about here.
When writing a press release, remember that you are writing for someone else: the person who pays attention to what you write and decides whether or not they will run it or share it with others. If all you do is tell them how great YOU are, then there’s no way anyone will ever read this article because nobody cares about YOU!
Writing a long and complicated release that fails to engage your readers.
A long and complicated release that fails to engage your readers.
When writing a press release, it’s important not to use too many technical terms or long sentences. The reader is often looking for concise information that is clear and easy-to-understand. If you include too much detail or complex sentence structure, then the reader may feel lost and confused about what exactly you are trying to say in your release.
Not having a clear and concise headline that grabs attention.
A headline is the first thing people see when they land on your press release. It should be clear and concise, but also friendly. It should not be too promotional, technical or jargon-heavy (dictionaries are great resources for this). And it definitely shouldn’t be too long—you want to make sure that people will read the full text of your press release distribution services before clicking away!
If you’re not sure how to craft a compelling headline, try asking yourself these questions:
- What am I trying to say here?
- Will this benefit my readers in any way?
- How can I explain myself best in two words or less (and still pack in all necessary information)?
Not including quotes or testimonials from relevant sources.
The most important thing to remember when writing a press release is to include quotes or testimonials from relevant sources. If your press release is promoting a new product, you’ll want to include quotes from customers who have tried it and liked it. If it’s selling something in the beauty industry, then don’t forget about reviews and recommendations from beauty experts! The same goes for health products: if there’s some kind of new medication that promises better results than older treatments (and there often is), then let people know what their experience was like with that treatment so far—and why they think now might be the best time for them to try out this new drug instead of waiting until later on down the road when everyone else has already started using it too much without getting any better results yet again…
Failing to provide relevant context and background information.
Failing to provide relevant context and background information.
When you introduce yourself as an author, it’s important for your readers to know a little bit about who you are and what you’re trying to accomplish. This can be accomplished through your bio or by providing a brief history of the issue at hand. For example, if your press release submissions is about a new drug that improves health outcomes in cancer patients, then it would be helpful if you could provide some background information on how this drug came into existence (i.e., who invented it), why they invented it and how many people have benefited from its use over time. In addition, if possible try not only include figures related specifically towards improving health outcomes but also offer some statistics on overall population trends related within said industry field (i.e., percentage increase/decrease).
Not using strong and compelling language that sells your story.
It’s important to use strong and compelling language that sells your story. This can be tricky, but it doesn’t have to be.
Use simple language. Make sure the writing is easy for people with little or no experience in the field of journalism (e.g., copywriters) and other experts in communication (e.g., editors) to understand quickly because they will be reading this press release on their own time without context from other sources such as blogs or websites where text can be edited later by someone else who may not know what you mean when you use certain words!
Speak directly about yourself instead of using too many adjectives like “the best” or “the most innovative.” Instead focus on specific features of your product/service which make it stand out from competitors’ offerings (and why customers should buy it). For example, if we were talking about a new software product: “The software allows users…” Don’t just say “it does” – show how!
Forgetting to include contact information and relevant links.
Include contact information. If you’re writing a press release, it’s important to include the name of your company, as well as some other details like its location and email address.
Link to your website, social media accounts and blog if applicable. If you have one (or more), make sure that these are included in the body of your press release so readers can follow up with additional information if they find value in what you’ve written!
Include links back to other sites where visitors can learn more about you or visit again later on their own time—this is especially important for startups who may not have an established brand yet but want people to know who they are!
Sending your release to the wrong people or publications.
The first step in writing a press release is to know who you’re sending it to, where they are and what they do. You’ll also want to make sure that the publication has a similar audience as yours, so don’t send your release off into the wind if it’s not going where you think it should!
The next step is figuring out how you can tailor your message for each outlet—you don’t want any confusion or overlap between publications’ audiences. For example, if one publication has an audience of writers and another has an audience of business wire press release, there might be some differences in tone between those two publications that could cause some confusion among readers (or even writers).
One final thing: make sure that all of these details have been considered before sending out any emails or submitting content through social media channels like Facebook or Twitter; otherwise risk having something come back on them later down the road when someone reads over their shoulder while they’re working away at something else…
Not following up with journalists and reporters after sending your release.
- Follow up with a thank you note.
- Make sure to include a link to your website in the letter, so that journalists and reporters can find out more about you and your organization.
- Send an email or phone call after sending out your press release (if applicable). If possible, get in touch with them directly and let them know how much impact their coverage has had on you or your business!
Using jargon or technical language that your readers won’t understand.
- Don’t use jargon or technical language that your readers won’t understand.
- Avoid slang and colloquialisms, like “I mean” or “like I said earlier.”
- Do not use abbreviations such as “OMG!” or “OMG WE LOVE YOU GUYS SO MUCH!” If a press release format is written in English, then it should be written in English — even if you’re an engineer from working at NASA’s Jet Propulsion Laboratory (JPL). Even if you can’t think of anything else better to say than “OMG” several times over because that’s how many times we’ve been told about our awesomeness by customers when talking about how much fun they had with our product line at their press release for event yesterday afternoon/evening… You know what? Just don’t do it! There are plenty of other ways around this issue without resorting to long-winded clichés like these ones…
Failing to proofread and edit your release thoroughly.
- Use a spellchecker. Spellcheckers will help you catch any words or phrases you’ve written incorrectly, and they can also save time by suggesting alternative words or phrases that may be more appropriate for your release.
- Use a grammar checker. Grammar errors are the most common mistakes in press releases, so it’s important to make sure they aren’t distracting from the message you’re trying to communicate with your reader.
- Use a style checker (and proofread) as well as capitalization and punctuation marks before submitting your release for publication on websites like [insert website name here]. It’s also important to double-check spacing between words when writing in Times New Roman font; this practice is known as “tracking” because it makes documents look professionally formatted despite having been created at home or work on computers without word processors installed!
Being too promotional and not providing enough objective information.
You don’t want to be too promotional and not provide enough objective information. You also don’t want to be too technical, vague or confusing. A press release should have a clear point of view and mission statement so that readers can understand what you’re trying to do in their industry.
The length of your press release is also important: if it is too short then no one will read it; if it’s too long then people may get bored with reading about your company before they’ve had chance to learn anything about what you do or why they should care about it!
I hope this blog post has provided you with some valuable tips and tricks for writing a successful press release. Writing content that is useful to your audience, easy for them to digest and attention-grabbing will help you get the most exposure for your company or product.