When you’re sending out press releases, it’s important to include quotes. Quotes can give your press release personality and human interest, which helps make it standout from other pr news releases in your industry. They can also help provide context or background information that might not be obvious from reading the text alone–and they can showcase your brand’s thought leadership. Plus, if you repurpose those quotes for social media posts or other marketing channels (like blog posts), they’ll save time and money by letting you leverage something amazing without creating another piece of content from scratch!
Why including quotes in your press release matters
Quotes are a great way to add credibility to your press release distribution and can help you connect with your target audience. They also showcase your brand’s thought leadership by showing that you’re an expert in the field, which will give readers trust in what they read.
When it comes down to it, quotes are just plain fun! You get to share some of the most interesting things about yourself or company with the world by quoting someone else’s words—and all without having any responsibility for how those quotes are used (or not).
Quotes add credibility to your press release
Quotes are often used to add credibility to a press release. They can be used in friendly tones, or they can be more formal and business-like. For example, if you are writing about how your company has helped people who have been affected by illness, it may help to include quotes from people who have been affected by the same illness as yourself or your staff members.
If you want to use quotes with an eye towards this purpose, then make sure that they’re appropriate for your audience and topic:
- Make sure that the quote is relevant for what’s being said in this particular context – if it’s about something unrelated and unrelated topics will confuse them (e.g., “We believe our products are better than competitors'”) then don’t use it!
- If someone else wrote something similar before yours (e.g., “Our product has been proven effective”), then consider rephrasing it so that there isn’t any confusion between yours and theirs
Quotes add personality and human interest to your press release
A quote from a person is another way to add personality and human interest to your press release. Asking for a quote from someone who has expertise in the topic of your press release is a great way to show that you’re not just writing about what happened, but also about who was involved in making it happen.
The best quotes are friendly, not formal. They should be conversational, not formal. They should be personal, not impersonal—and they should sound natural coming from the person being quoted (not someone who happens to be sitting next to them). If possible, ask for comments that would work well as headlines or subheads on pr newswire stories: “Company X says its new product will double sales by 2020!” versus “Company X says its new product will double sales by 2020! [with link]”
Quotes can help you connect with your target audience
Quotes are often used to show that you’re human. When someone reads your press release, they want to know that the people behind the company are real people with feelings and opinions. Quotes can help you connect with your target audience by showing them that their interests are important and that they matter in the world of business.
In addition, quotes can be used as a way of demonstrating how much more than just a company or product or service you provide—they serve as an opportunity for customers/clients/consumers who feel strongly about what drives their lives outside work hours (or sometimes even within them) through words from someone else who knows how important these things are!
Quotes can provide context and background information
Quotes can provide context and background information.
Quotes can be used to inform the audience about a topic, but they can also be used as a conversational tool that adds personality and personality-building elements to your press release. If you have quotes from someone who is an expert in the field, it will add value to your reader’s experience because they know what the person has said before. This makes it easier for them to understand how these things relate together or how one thing relates with another thing–and therefore helps increase engagement with content by adding more depth than just straight text would provide alone (which may not seem like much).
Quotes also help create a conversational tone within each sentence which adds professionalism without being too formal or overly formal either; this means that when people read through it all together (instead of just one sentence at a time), there won’t seem like something awkward happened between sentences due solely on their own content being written out separately instead of combined into one cohesive piece–which could happen if there weren’t any dialogue involved whatsoever!
Quotes can showcase your brand’s thought leadership
Quotes can help you stand out in a crowded media landscape. They provide context and background information, which is valuable for readers who need a little more than just the headline to understand what’s going on. A quote from someone like an executive or expert in your field can help establish that you have thought leadership on the topic at hand.
Quotes also showcase your brand’s thought leadership, which makes it easier for people to connect with your business and see why they should buy from you over another company or organization offering similar services (or even worse).
Quotes can be repurposed for social media and other marketing channels
Quotes can be repurposed for social media and other marketing channels, such as blog posts, on your website and in press releases. They can also be used to create infographics.
In addition to being a great way to inspire followers who may not have read the original article, quotes allow you to connect with them through their own personal experiences or interests. This can help build trust and loyalty with readers who are more likely to share content from brands they already like or trust!
Quotes can help you stand out in a crowded media landscape
Quotes can help you stand out in a crowded media landscape. You’re not the only one sharing press releases, but if you include quotes from experts or people with experience speaking on your subject matter, it will make your release seem more authoritative and trustworthy.
Quotations also give readers a sense of humor and personality while they read through your release. This may be particularly important for younger audiences who are looking for information that is fun to read as well as informative!
We hope this blog post has given you some ideas for how to use quotes in your press release. If you still need more inspiration, here are some other posts about quotes:
- “Why You Should Include Quotes in Your Press Releases” from MediaBizBlog
- “How to Write a press release submissions That Will Get Published” from PR Daily
“23 Ways to Use Quotes in Your Blog Posts, Social Media Posts and Emails” from MASHable