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Sony is looking into ad-supported games now, too

If accurate, the leak has Sony launching the PlayStation ad program by the end of 2022. We've asked the company for comment.

The rumor comes just a week after Microsoft was said to be planning a very similar strategy. The objective would be simple: the easier it is for developers to place in-game ads, the more likely they are to release free-to-play games. While that could irritate gamers who'd rather not see obvious product plugs, it could also help companies release free-to-play games that don't rely quite as much on paid skins, season passes and other gated content.

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