As nice as press releases are, they do not have the innate qualities to be turned into content. The fact of the matter is that press releases are not published with an intention to be published. The main problem with press releases is that all the other organizations will have a press release necessarily written in the same format. So, there is a high chance that your article may be lost in the huge pile. For this reason, you need to do things differently so that people are attracted to you because of your quality. This article is there to help you craft a perfect press release that will turn your boring content into an interesting one.
First of all, you need to keep in mind that your business model is the first unique selling proposition in your scheme of things. Therefore, you need to incorporate why this article will be read by people and what advantage will they gain from it? In order to get an idea about this, you need to visit your marketing team and ask them some pertinent questions. The first question you need to ask them is: what are the type of things which readers like to read? What is specific about the subject that interests them the most? Also, you can try asking yourself-What topics you would have like to read if you had been in their place? Would you have been the guy who would click on the News Wire once he saw it? Is there an element of curiosity in your story? Or is your story the same old sale story that is sold in the market? Sometimes you need to scrutinize your decisions and if you find them faulty you need to stop and consider revising your decision.
Now assuming that you have nailed the art of writing a press release and also have self-introspected and arrived at an affirmative answer to the above-mentioned questions, you have a catchy press release just waiting to be sent. Once you click on the send button, it is most likely to go to a super busy journalist who just has a couple of seconds for your email. If your email fails to entice them within these couple of seconds, it is most likely to end up in the bin. The world is really cruel and it harshly punishes those who lag behind in the race. So, make sure that your article sets the bar high.
Now before you reach cloud nine, let us warn you by saying that merely making the journalist click on your email does not galvanize into anything substantial. The top line has to catch them off guard so that they are hooked to read more. The top line should be like a prelude that would prepare the reader for better things to come. It should be short, crisp and enticing.
With the advent of internet, the need for entertainment has also risen. Boring press releases are no more required by the readers. The need of the hour is a good mix of professionalism and entertainment. Adding one-liners and a little bit of off-beat topics will prevent the document from being a purely serious one.
Press Releases help your brands or the topic you want to get more public attention get exposure. It enhances both the face and the brand value of not the particular matter but also affects your brand in a whole lot of positive ways.
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