A press release is a valuable marketing vehicle companies of all sizes and industries can use to stay in front of their target audience, connect with the media, and much more.
While a goal of a press release, no matter the topic, is to amplify a brand’s message, there are strategies companies can leverage to maximize exposure.
An example is an embargoed press release. With this tactic, a company sends a press release to media outlets with a request for the content to not be published before a specific date and time.
“As an industry leader in press release distribution, our team leans on its experience and expertise to advise our clients of the best times to leverage an embargoed press release,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. “But, in general, embargoed press releases are best used when a company has important information to share, like a product launch, for example.”
Benefits of an embargoed press release include:
Gives journalists time to develop the story. Sharing an embargoed press release with a journalist gives them time to add the content to their rotation, which increases the likelihood of media coverage.
Controls the narrative. Embargoing makes the intentions of the company clear to the outlet as you’re instructing them to hold off on publishing until after a defined date.
Prevents leaks of time-sensitive information to the public that can hurt a brand’s image.
Creates more time for a company to prepare information.
“To protect an announcement from leaking before a set date, a company needs to be 100% certain they can trust the media outlet to stick to the agreement,” added Terenzio. “Trust and embargoes go hand-in-hand.”
To learn more about how embargoed press releases and Newswire’s integrated solutions are helping companies grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.
Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
source : https://www.newswire.com/news/newswire-explains-the-basics-of-an-embargoed-release-21621855