Press Release Distribution Services in London
There has been a world of change in our communication setup. People of the digital age prefer to get their daily dose of information through new mediums of communication such as Facebook, YouTube, and Twitter. The advent of these new mediums has made it mandatory for news houses to start their presence on these new channels of communication as well. It is this very change that has also brought a paradigm shift in the mindset of the business houses as well.
Every citizen of this digital era wants to portray the best side of his story and this is true for news houses as well. This is primarily because consumers have an all-day hunger for new and exciting news sources. Under the changed circumstances, the bigger story that has gained relevance is: Are the new age journalists ready to spend their time and energy going through the informative piece of the journal that’s called a press release, or have they found their new love? Especially when it just takes a matter of minutes typing the 140 odd words on Twitter that can make your news viral.
Social media has now perfectly gelled with journalism and has wholeheartedly accepted its new role as a source of information. A research article published by a reputed media relations management company, cision, has revealed the fact that almost 90 % of journalists regularly take the help of Google and Facebook in gathering information for their work, and 40 % of the journalist look towards five or more sources for information. So, under this changing scenario, do the reputed media houses still look towards PR Wire, or do they think of it as a dinosaur, which is unfit to live in the present times.
Why are press releases effective?
Since ages, the press release has been a crucial part of major company announcements, new product launches press releases, new mergers, and new acquisitions. The trend in the industry is that the analysts look towards it as an alert for something grand. Despite the recent advances in technology, why do companies continue to use them? This is mainly because of the fact that they are cost-effective and economical and do not utilize much of the company’s financial resources. Although the modern News Wires are considered not so effective by people, they still continue to hog the limelight as far as the old business houses are concerned.
To stay relevant in the present times, it is always advisable to adopt a method of mix and match. A strategic mix of press releases distribution and digital content is the best way to get the attraction of the target audience. For instance, you can look at the example of the launch of the world’s tech-giant Microsoft: It used digital platforms to create a positive buzz, and then it conveyed information via press briefings. A formal event press release function was organized wherein its top management was present. This was then followed up by releasing advertisements on social media. Thus, we see that a potent mix of the new and old is very much relevant in the present times.
Companies are transforming themselves according to the need of the hour and are announcing strategic news through social media thereby allowing the journalists to keep track of their news. But the press release still has its part to play as far as web traffic and improving page rankings is concerned.
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