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Launching a New Product at This Year’s Natural Products

Here's How You Can Get Additional Media Coverage for Free

The 2022 Natural Products Expo West returns to Anaheim Convention Center this coming March 8-12, which means that for brands launching new products, this is a great opportunity to flaunt your latest offerings to the rest of the industry. For Heather DeSantis, Founder and CEO of millennial-run PR agency Publicity For Good (PFG), the event gives her a one-of-a-kind chance to help brands better launch their products to the public, and, hopefully, bounce back from the effects of the pandemic.


“We are calling on all brands who are launching something new for this year’s Expo West. We’d love to help you generate more awareness by including you in some of the articles we’re sending to members of the press, including our in-house publication focused on positive updates, Good Side News, which gets about 176,901 monthly visitors and 5,706 unique users per day,” shares DeSantis. “As a purpose-driven agency, we are known for working with brands who have social good initiatives built into the DNA of their businesses. This is the best way we are able to extend a hand to those in need-by using our expertise to help those who truly help, grow. We’d love to add another layer to that by assisting brands who need a stronger platform to reach more people.” 


An influencer with 46,900 average followers and 45% engagement rate, Heather DeSantis is also a former Miss Ohio International and a Forbes 30 Under 30 awardee. She has been featured on ABC, CBS, NBC, FOX, Entrepreneur, iHeart Media, Business Insider, MSN, Forbes and Inside Edition to name a few. Heather attended The Fund for American Studies Institute of Philanthropy and Voluntary Services at Georgetown University in 2010, and began her public relations career in 2012. Some of her interests include holistic health, homesteading, conscientious capitalism, and female entrepreneurship.


Brands can send details about their products to


Founded in 2016, Publicity For Good is a multi-awarded, purpose-driven firm that focuses on helping food, beverage, health and wellness, and beauty brands increase market penetration and share. Since its founding, Publicity For Good has served more than 200+ brands, including industry leaders like Eco Lips, Keoni CBD, Kiolbassa, and Just Like Home. In 2021 alone, they were the recipient of Ragan’s PR Daily Awards’ PR Leader of the Year award as well as the Bulldog Awards Bronze Award for Midsize Agency of the Year award. Heather, on the other hand, was awarded with Honorable Mentions, CEO of the Year by PRNews Platinum PR Awards and was named  an Honoree in Top Women in PR 2021 Entrepreneurs Award by PRNEWS. The agency is known for providing high-level, disruptive publicity and social media services for its wide array of clients in the USA and Canada. 


About Publicity For Good


PFG is a counter-culture PR firm that is committed to helping purpose-driven brands grow, increase their ROI, and make more impact so they can continue doing their good work. They are one of the fastest growing women-led companies in the marketing communications space-servicing clients from all over the United States and Canada. 

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