Another day, another change to Instagram’s algorithm. The app is tweaking the way it ranks content in order to “value original content more,” according to Instagram Head Adam Mosseri.
Mosseri called out the update in a video on Twitter, saying the change was aligned with Meta’s broader goal of empowering creators. “If you create something from scratch, you should get more credit than if you are reshaping something that you found from someone else,” he said. “We're going to do more to try and value original content more particularly compared to reposted content.”