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How to score Twitter’s coveted blue checkmark

This isn’t exactly new: the social media site debuted its verification program back in 2009, aiming to provide a seal of quality for high-profile accounts that would make it easier for users to tell them apart from impersonators and parodies. But the platform sparked confusion by unilaterally granting blue badges to any accounts they deemed prominent. Instead of simple verification, users interpreted this new status as Twitter’s sponsorship and support of the people, brands, and organizations behind the verified accounts.

After eight years of this, Twitter announced it would be suspending its verification program to totally reformulate it. In late 2020, the company asked the community for help creating a new policy and setting the criteria for the selection of verified accounts. That process culminated in the return of the verification program in late May.

But three months later, the company hit the pause button again to “make improvements to the application and review process.” The hiatus finally came to an end on Sept. 23, when Twitter started rolling out application forms worldwide once more.

Any Twitter user can apply for verification after completing a set of requirements and providing proof of their account’s prominence.

To start the process, go to the Twitter homepage, click on More, and then Settings and Privacy. Under Your account, go to Account information, and hit Request verification under Verified. Click the Start a request button in the pop-up window. The process is slightly different on mobile, as you start by tapping your avatar and navigating to Settings and Privacy.

There, you’ll need to select one of six categories to describe your account. Each one will ask you for different kinds of information to prove your account actually corresponds to the category you chose.

When you’ve completed the process, you’ll get an email confirming a Twitter team has received your request. They’ll look into it and take anywhere from a few days to a couple of weeks to process your application. The exact time will depend on the queue of accounts waiting to be verified. Considering that the process just reopened for the first time in four years, it may be anywhere from 24 hours to a week before you hear the final response on your application, so be patient.

If approved, the blue badge will automatically appear right next to your Twitter handle, you’ll get an email congratulating you, and an automatic follow from the Twitter Verified account. If rejected, you’ll get an email explaining the decision. If you think they made a mistake, you can apply again 30 days after receiving that email.

This includes offices, officials, ministers, and ambassadors. This category is also for official spokespeople for government organizations like the Centers for Disease Control and Prevention or the National Oceanic and Atmospheric Administration, for example. If you’re running for office at any level, you may qualify for verification, though Twitter specifies this is only available in certain countries where resources allow them to verify accounts “fairly and equitably.”

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