Even though starting a digital marketing agency is quite easy, the tricky part is to turn it into a successful business. There are plenty of things you should take care of, including automation, marketing, optimizing accounts, accounting, hiring, and achieving results for clients. There’s no doubt that running an agency is a tough task.
Luckily for you, we’ve put together a list of methods you can use if you want to increase revenue, generate leads, and overall grow your agency.
1. Reduce Your Lead Response Time
If you’re collecting leads from the website of your agency it is crucial that you respond to them as soon as possible. Responding is too easy to just let these potential clients sit there for a day or two before you get back to them.
Harvard Business Review conducted a study that concluded that most companies aren’t responding nearly fast enough to leads. The average response time for companies that responded within 30 days was 42 hours, according to the study.
We know that you’re certainly busy, but you need to keep in mind that consumers are impatient and want prompt services and answers. You should aim to shorten your response time so your leads don’t go cold.
2. Streamline the Onboarding Process
The success of an agency greatly depends on its clients. Your job is to understand the requirements of your clients and cater to them. In order to provide a smooth onboarding experience, you must streamline processes.
Use a marketing proposal template to write a proposal more easily. Be clear about prices and timeframes, as well as other things that can make or break any business relationship. Ask questions so you will be able to match the expectations of your clients.
3. Hire the Right People
A growing digital agency needs permanently available employees that will manage different parts of the business. You can expand the strengths of your agency by hiring new people.
A well-established digital agency offers a wide range of services. That means that every service will require an expert in that field, including a marketer, social media manager, SEO specialist, content strategy team, graphic designer, editor, and so on.
You should think about hiring more in-house team members and outsourcing projects as needed.
4. Optimize Your Website Design
The first place where people interact with your agency is your website. Stanford did a web credibility research which showed that 75% of people admit that they judge the credibility of a business based on its website design. Even though numerous websites put a lot of effort into copy and content, the main focus is on website navigation and visual appeal.
Presentation is essential if you’re aiming to give a positive impression about who you are, the kind of services you offer, and your level of professionalism. If users are greatly influenced by web design, then it should definitely be on the top of your priorities list. When designing your website, some things you should keep in mind are the following:
Incorporate appealing visuals;
Avoid using un-clickable buttons;
Your text needs to be readable and clear;
Use intuitive and simple navigation;
Make sure that your website is optimized for mobile devices;
Avoid cluttering the page with too many components;
State a clear message.
5. Optimize Your Website for Search Engines
One of your responsibilities as an agency is to ensure that the website of your client ranks on Google. However, one thing you might have overlooked is how important strengthening and maintaining the SEO of your own website is.
To make sure that your SEO is always on track, have your team do monthly checks and reports on your site. Create targeted keywords and make sure your content uses them, which will result in increased traffic and sales.
6. Build Client Case Studies
One of the most effective and popular promotional methods digital marketing agencies use is client case studies. They can be used in many ways, including as part of an email drip campaign, leads magnets on a website, or sales assets to close more deals.
All you need to do is pick one of your clients that will tell their story with a case study. Back everything up with data and present specific strategies you used. Based on buyer personas, you can create several case studies.
There aren’t any shortcuts when it comes to achieving success. But, using the abovementioned tips, you can work your way toward establishing yourself as an effective and well-rounded digital marketing agency. Try out these methods to see which ones work for you because there isn’t a one-size-fits-all approach when it comes to growth.