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Emerging Digital Marketing Tools for 2021

Things are changing fast and marketers need to change with it. These items are not just fads but clearly emerging tools and methods that will be used for years to come. They have in common the goal of capturing attention and getting in front of the user.

SMS marketing, also referred to as text message marketing, is an emerging marketing method of sending text messages like specials, coupons, alerts, or promotions using highly-targeted, opt-in text messages (SMS) via an SMS marketing software tool.

It’s a permission-based form of marketing meaning customers must give you permission to market to them. You can target your prospective customers via permission-based subscribe options included in web sign-up forms, contest entries, or texting a specific keyword to a shortcode. These are just a few examples.

It’s gets noticed by the user! They are on their mobile device and don’t have to have any app open. Most people also have message alerts on in their phones. With bulk SMS messaging, you can send an audience any number of text messages with a single click, allowing you to reach a considerable number of subscribers easily and quickly.

This is why SMS marketing is one of the most effective emerging forms of communication with customers. Using SMS marketing software opens you up to more opportunities to scale your marketing campaigns.

What exactly are Web Push Notifications?

Web push notifications are small alerts that are clickable, rich content messages sent by a website to a user’s device via the web browser. You can deliver these browser based notifications to the subscribers’ device even when they aren’t on the website.

The web push notification process is similar to signing up for an email list, but easier, and begins with the user opting into getting notifications. The first message typically reads, “ wants to show notifications,” with a notifications bell displayed.

The user can choose to “allow” or “block” the notifications. If the user clicks “allow,” the marketer/brand can begin sending notifications to the subscriber’s device. See the little bell in the lower right on this website (except for Safari mobile users).

Ain’t got time for that! Too many messages and videos are too long. People are scanning and skimming the web and apps and the only way to engage them is with brief snippets. Social Media sites like Instagram with Stories and 1-minute video limits have contributed to this trend and made it mainstream.

People are now conditioned to shorter video and audio segments so to be relevant, marketers must adapt and review. Podcast lengths are becoming shorter. In fact, 2 of my favorites, Up First by NPR is only 6 minutes, and Snacks Daily by Robinhood LLC, is less than 11-14 minutes.

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