As more brands look to widen their reach and target customers on the move, SMS is increasingly becoming a vital part of effective multi-channel marketing. SMS marketing software allows you to plan and implement SMS marketing campaigns. This software lets you send timely, personalized SMS notifications to your customers, boosting engagement and brand loyalty.
SMS marketing, also referred to as text message marketing, is a marketing method of sending promotional messages like specials, coupons, alerts, or promotions using highly-targeted, opt-in text messages (SMS).
It’s a permission-based form of marketing in which customers must give you explicit permission to market to them. You can target your prospective customers via permission-based subscribe links included in campaign messages, contest entries, online opt-in form, or texting a specific keyword to a shortcode.
It’s undeniable that developing relationships with your customers is crucial. While there’re so many avenues of reaching your customers, ranging from email to social media, SMS marketing offers the most direct communication line. With 81% of adults in the US owning a smartphone, SMS marketing software allows you to reach a wider audience. With bulk messaging, you can send tons of promotional text messages with a single click, allowing you to garner a considerable number of new subscribers easily and quickly.
That’s why SMS marketing is one of the most effective forms of communication with customers. Using SMS marketing software opens you up to more opportunities to scale your SMS marketing campaign.
Below we have a list of the best SMS Marketing software systems available. Have a read and make sure you reach the bottom to learn more about the benefits of using SMS marketing software.
Mobile Text Alerts offers a world-class SMS marketing platform for businesses and organizations. With no programming required, you can send 100s or 1,000s of messages at a time to your customers or employees using their online platform or mobile app.
Build your subscriber list using a variety of opt-in methods: text in, sign-up page, spreadsheet import, or via their robust API. Keep your subscriber list up-to-date by integrating with over 2,000+ apps. Other popular features include scheduled messages, templates, MMS, message personalization, drip campaigns, groups, administrators, link tracking, surveys, giveaways, and message replies. To top it off, every account comes with excellent live support access.
Trumpia offers an easy software to start with, but also one you’ll end up staying with because you’ll never outgrow it. If you’re just starting out with your first campaign, their core packages come with all the essentials including mobile keywords, mass and two-way texting, and appointment reminders. They even include tools that others don’t such as Data Capture that automatically collects customer data for you through texting.
The best part about it is, as you use the system and quickly discover you need more, Trumpia offers advanced packages that go beyond what others can offer. This includes Automated Workflows that carry out campaigns for you, so you are getting more done without manually having to do more, as well as premium support services.
Source : https://www.mikegingerich.com/blog/best-sms-marketing-software-2021/