One of the keys to a company’s or brand’s success and development is finding the right payment gateway partner. The concept of incorporating payments into software or applications appeals to many business owners. It’s a way for all parties to manage online payments securely while also extending their client base on a national or international scale.
What is a white label payment platform, and how does it work?
First and foremost, let us define the word. A white label payment gateway is a payment gateway system that allows a business owner or brand to process payments by using third-party providers using their official name. Simply put, a company’s logo integrates with the payment processor to create a personalized solution.
Who needs a white payment gateway, and how do they obtain one?
Any brand or company requires this technology because it provides benefits such as:
Customers are likely to be more loyal and trusting in your offerings if you use a white label payment gateway. When a payment procedure redirects them to a particular website, many people become suspicious or simply unhappy. They begin to question whether the situation is genuine. For the technology in question, a company owner can brand the service with his or her own logo.
It’s also a chance to improve your reputation. Such an opportunity offers many benefits and ways to expand one’s business without having to invest additional money in building a payment gateway from the ground up.
Such systems are often used by businesses such as online retailers, e-commerce apps, gaming platforms, and system providers. Any organization that wants to accept online payments should consider one.
It’s extremely simple to start. Simply choose the most appropriate and trustworthy partner and obtain the services you require.
The advantages of using a white label payment platform.
The white label payment platform has many advantages in the payments industry, and Cardstream is one of the few reputable payment gateways that offer white labelling to hundreds of their resellers.
The main advantages of white labelling a Payment Gateway are below.
Increase the brand’s exposure.
This is especially true if your company allows you to provide a variety of third-party services or products that complement one another. An Independent Sales Organization, for example, resells merchant accounts from purchasing banks, as well as card terminals, e-commerce sites, and other goods.
Adding a payment gateway using your brand is a smart way to spread your brand name through several platforms and raise brand recognition.
Client satisfaction should be strengthened.
Hopefully, your current customers are happy with your service and goods. Adding a complementary solution to your product line will increase your customers’ reliance on you. Therefore, reducing their likelihood of leaving. As more clients choose a single point of contact for multiple services, adding value under one roof is becoming more common.
Make the most of cutting-edge technology.
If a third-party payment gateway is based on white labelling, they would have the experience and resources to develop cutting-edge technologies including Apple Pay and Android Pay. They may also have pre-built shopping cart modules or direct integrations and accreditations with a variety of acquiring banks. As a reseller, you get a boost out of putting your name on high-quality work and selling it as your own.
You will save both time and money.
Creating your own payment gateway from the ground up might seem like a brilliant idea, but unless you’ve done it (successfully), you’re probably unaware of the amount of effort, time, and money that go into developing an original product that requires updates on a regular basis to stay relevant.
It relieves the stress.
If something goes wrong with the service, the payment gateway will take responsibility and work on a patch or upgrade. They will also provide support and gratefully accept input to better their operation. This frees you up to focus on your core business and service.
White label payment gateways, without a doubt, provide a plethora of benefits to a wide range of companies. Additionally, it allows businesses to stand out from the crowd and provide consumers with easy payment options.
Offering such services is just another way to support a brand, raise its visibility, and gain more control over the customer experience.
- Mike Gingerich
- United States