The competition is fierce.
To stand out from the literal millions of other bloggers out there, you need to bring your A-game. That’s right. You need to publish an article that’s good enough to make people stop what they’re doing, click on your title, and devour your content like a football team that’s just finished working out.
Sound like a tall order? It definitely is.
Luckily, we’ve put together a list of four things to check before you hit “publish”. Keep reading to find out more.
Imagine you’re googling a work problem. If you’re looking for advice on drafting commercial contracts, a general article on the need for contracts in professional contexts is unlikely to get a click.
When you’re working on your article, you’ll want to pick a topic that’s useful, value-giving, and specific. Your audience will appreciate you for it and you’ll likely see more traffic as a result.
You could put together an absolute masterclass on your subject. But if your headline doesn’t capture people’s imaginations, your bounce rate could skyrocket.
If the blog post is the steak, the headline is the sizzle. You’ll want to make sure that your headline is strong enough to keep people on the page.
If you build it, they will come isn’t a viable digital marketing strategy. To make your content easy to find, you’ll want to ensure that your SEO is on point.
Next, take a critical look at the technical elements of your site. Do pages load quickly or do folks have time to brew a fresh cup of coffee and grab a snack?
If you’re not familiar with images, SEO, and load times, don’t sweat it. Between WordPress, Canva, and Google Analytics, there’s no shortage of free blogging tools at your disposal.
Regardless of who your audience is, you need your post to be ready for primetime when you hit “publish”.
To that end, there are entire books and proofreading blogs that are dedicated to writing well and keeping your grammar in check. But even then, there are situations that require nuance.
For instance, passive voice can make you sound like a textbook. But in certain circumstances, it can add clarity to your sentences. Whatever you decide here, you’ll want to be consistent, conversational, and polished.
Anyone can publish an article. However, successful bloggers are especially skilled at focusing on the fundamentals.
Refine your topic. Punch up your headline. Make your post flawless. If you follow these tips, you’ll be getting traffic in less time than you think
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