The II Edition of the ‘Diplomatic Christmas Gala’ was filled with solidarity and glamour at the emblematic Palacio de Santoña, located in Madrid, the first of four international events organized by the Diplomatic Council at the United Nations. The Diplomatic Coalition fulfilled its purpose after collecting donations going towards the purchase of vaccines and supplies to combat COVID-19 globally. It also covered the delivery of humanitarian aid to the Messengers of Peace Foundation and various associations subscribed to the United Nations such as UNHCR or UNICEF.
Juan Ignacio Lorentz highlights: “The diplomatic Christmas Gala has served to demonstrate to the world the potential that Spain has when it comes to carrying out global solidarity initiatives. This is only the beginning of what is to come, since in the next three events we hope to continue helping those most in need, in addition to promoting international alliances and the Spain Brand to the various international diplomatic bodies and institutions.”
The projection of the “Spain Passion” initiative, produced by Think, showed renowned Spanish personalities from the world of fashion, sports, gastronomy, and music touring different parts of the country with the aim of promoting the Spain Brand abroad.
In the words of Ángel Tapia, founder, and CEO of Think, and Miguel Ángel Rodriguez, Global COO of 3AW: “Events, where solidarity and creativity come together are ideal to present projects where it is shown that the Spain Brand can reach any corner of the world.”
The implementation of an ambitious marketing and communication plan was announced in countries such as the United States, Mexico, Brazil, the Middle East, Saudi Arabia, Qatar, China, South Korea, and Japan, strategic countries for the work of the Diplomatic Coalition and the promotion Spain’s image as a cultural and quality tourist destination.
Guests were able to attend the presentation of “The Luxury Experience”, a company that represents most of the luxury brands worldwide. On this occasion, Madrid was chosen in its firm commitment to the excellence of the Spain Brand at a national and international level. In this sense, the benefit gala has the support of Tour España, a public body for the promotion of tourism in Spain, as well as the Real Madrid Foundation, the Athletico de Madrid Foundation, and the Sorolla Museum.
In collaboration with the Diplomatic Council, the Diplomatic Coalition was created to address the imminent humanitarian issues set out in the UN 2030 Agenda; while building an exclusive path in international affairs and diplomacy. We are the union of diplomacy, business leaders, the great minds of science and the leaders of society to try to solve humanity’s greatest challenges: a prosperous economy that brings prosperity to humanity is one of the greatest guarantees of peace.