A press release is the key tool that social media marketers use to spread their message and engage with potential customers. In this post, we’ll walk through how to craft a shareable press release for social media.
The importance of crafting a shareable press release for social media
A press release is a written communication that describes a company’s activities and achievements. It usually contains information about an event, product launch or other development at the company. The purpose of writing a press release is to inform journalists and others in the media about this development so they can share it with their audience.
A social media campaign can be effective when you’ve created something that people want to share on social media sites like Facebook and Twitter. Your message should be clear, concise and easy for readers who aren’t familiar with your business or industry to understand what happened (and why they should care).
Understanding the differences between traditional and social media press releases
Social media press releases are written for a general audience. They’re friendly, informal and often more creative than traditional press releases.
Traditional press releases are written in a formal tone and intended for specific audiences with specific goals in mind. They may be distributed through email or fax, but they don’t necessarily need to be shared on social media platforms like Facebook, Twitter or LinkedIn (though it’s not unheard of).
Identifying your target audience and tailoring your message accordingly
Your message needs to be written in such a way that it’s relevant and engaging for your target audience. This means you need to identify the right people, know their habits, and tailor your content accordingly.
Know Your Audience: Your message should be specific enough for someone who has searched for “social media tips” on Google or Bing. If you’re targeting an audience of business owners who want to learn how they can use social media more effectively, don’t write an article about it—write something targeted specifically towards them!
Know Your Brand: It’s important that the message you’re writing is consistent with what we’ve already established as our brand identity (i.e., our logo). Be careful not to stray too far from this baseline when crafting your first draft because doing so could result in confusion among readers who may not understand why certain things are happening right away due to having come across different versions of ourselves before reading through this post today.”
The elements of a successful social media press release
A successful social media press release is one that has the following elements:
Use friendly language. Your readers are likely to be people who care about what you have to say, but they’re also likely to be busy people who don’t have time to read long news stories or articles on their phones. In this situation, short and sweet is the way to go! You want your message to get across clearly and quickly so that it resonates with potential customers—and if there’s one thing we’ve learned over our years working in PR agencies (and as journalists ourselves), it’s that our audience wants answers fast!
Avoid negative words like “never,” “always,” etcetera. These words can make someone feel defensive when reading them; instead of using them at all costs, try substituting positive phrases like “often” or “usually.” Not only does this help keep things lighthearted without losing any meaning behind them; it also makes for less work overall because their tone won’t come off as accusatory towards whoever reads those sentences after seeing them printed out in black & white text format later down line(s).
Crafting an attention-grabbing headline and subhead
The headline and subhead are the first two pieces of your message that will be seen by your audience. They’re what grab people’s attention, so it’s important to make them stand out. A good headline should be:
- Interesting, engaging and clear
- Short, but not too short (keep it under 80 characters)
- Catchy and memorable
Writing a compelling lead paragraph that entices readers to keep reading
- Use a conversational tone. The goal of your lead paragraph is to build anticipation and interest in what you’re about to say by making it feel like an informal conversation, not a formal presentation. So, keep the tone light and friendly, but also make sure that your message is clear and actionable.
- Use direct language that’s easy for readers to understand at first reading (and then later on). Keep your sentences short—no more than two or three words long—and use as few words as possible where possible in order to avoid confusion between ideas or concepts: “I’ll be back with some tips on how you can start using social media more effectively today!” instead of “I’ll be back with some tips on how YOU can start using social media more effectively today!” You don’t need 6+ sentences when 1-2 will do just fine!
- Write from the first person perspective (e.g., “You”), unless there’s good reason not too (e.,g., if someone else wrote something similar). This makes it seem less formal since no one else has written anything similar thus far so readers won’t expect anything special out of this piece either way — especially since they’ve probably never heard anyone mention any terms related directly before now either 🙂 Letting people know who wrote this article gives them confidence knowing whoever did so knows what he/she talking about – which helps ensure trustworthiness overall! 🙂
Including multimedia elements such as images, videos, and infographics
When writing a social media release, it’s important to include multimedia elements such as images, videos and infographics. The visual nature of these content types helps make your message more engaging and memorable.
When you’re crafting shareable messages on Facebook or Twitter, consider including:
Images – Use them to illustrate your story in a way that draws in readers’ attention. Include photos of people at the press release example for event (or shots from your own camera), as well as photos of the venue where the event took place. If possible, include both still shots and moving ones—for example: “This image shows our team waiting for their turn to play”. You could also use an image from one of our previous events as an icon for future ones like this one here!
Videos – Create short video clips about what happened at an press release for event or how people responded when given free tickets by us! These might also be used on our website if we decide not publish post-event coverage immediately after each conference ends up being successful enough not only financially but also in terms of feedback received by attendees overall.”
Using quotes effectively to add credibility and personality to your release
As a writer, you want to use quotes effectively to add credibility and personality to your release. Quotes can be used to support the main message of a press release, or they can be used as a way of injecting humor into an otherwise serious piece.
For example: “Our new product will help improve customer satisfaction by making it easier for them to order their favorite pizza toppings from our website!”
Or: “Our new product will help improve customer satisfaction by making it easier for them to order their favorite pizza toppings from our website!” The second example uses several different types of quotes (direct speech), while the first example just uses one type (passive voice).
In both cases we have introduced emotion through using sarcasm in conjunction with a quote – this makes readers laugh but also makes them think about how good/bad something is going on at that moment in time.
Avoiding jargon and overly technical language that may confuse or alienate readers
Avoiding jargon and overly technical language
One of the most important things you can do to make your press release more shareable is to avoid using jargon. Jargon is any technical or specialized term that might be unfamiliar to readers who don’t have the same background as you. Using too many terms in your message will alienate them, so keep it simple and use terms that are familiar to your audience.
Another way to avoid alienating people is by making sure the tone of voice sounds like those of actual human beings talking on social media (as opposed to robotic copy machine voices). If possible, try writing in a friendly tone—not too formal or informal; just right! And remember: everyone loves a chatty conversation with someone who knows what they’re talking about! You also want something positive-sounding so as not come off as negative towards other brands out there trying their hardest at competing against each other while still maintaining respectability amongst consumers’ interests (the last thing we want happening here).
Ensuring your press release is mobile-friendly and optimized for social media platforms
Ensuring your press release is mobile-friendly and optimized for social media platforms
Social media users are increasingly using their mobile devices to research, share, or comment on pr newswire articles. In order to be successful with social media outreach, you must ensure that your pr distribution services are designed with this in mind. If they aren’t mobile-friendly or optimized for social media platforms (such as Facebook), they may not get shared at all! For example:
Make sure the headline is written so it’s easy to read and understand on smaller screens—don’t use too many words or acronyms; keep sentences short; avoid clunky phrases like “with” instead of “by”; use bolded text when appropriate (e.g., “promoted”).
Use bullets where possible because they can help readers skim faster through long blocks of text (iPad owners will love this tip!). Also try making headlines more attractive by adding an image or video news release clip into them—this will help engage people who aren’t following your company regularly but might be interested in what you do now!”
Maximizing the use of hashtags and other social media features to increase visibility
- Use hashtags to increase visibility.
- Use hashtags to increase engagement.
- Use hashtags to increase reach.
- Use hashtags to increase relevance.
Timing your release for maximum impact and engagement
Timing your release for maximum impact and engagement
As with any marketing campaign, timing is important. This can be particularly true when you’re sending out a press release submissions because it’s likely to be read by an audience that is new or unfamiliar with your company. The day of a press release can matter as well; if you send one at 9am on Monday morning, but nobody else has anything happening that day—or even if they do—it will probably get lost in the shuffle. When crafting a message for social media, however, there are many other factors that come into play besides just “when.”
Timing also matters when it comes time to publish: if someone shares something at 8pm PST (or whatever time zone they live in), then maybe they’ll see their post at midnight PST while browsing through their feed? Or maybe they’ll check back later in order to see who shared theirs first? These are all questions worth considering before publishing something publicly online!
Leveraging social media influencers and brand ambassadors to amplify your message
Social media influencers are people with large followings, which means they can help you reach a much bigger audience. They’re also likely to have a lot of experience with your industry and products, so they can explain how they use them in their own lives.
Influencers can help you build your brand by showcasing what makes you different from other companies. This will attract new customers and build trust among existing ones who might not have heard of the product before but trust that it is good quality because an influencer has endorsed it themselves!
Analyzing and measuring the success of your social media press release campaign
It is important to analyze and measure the success of your social media press release campaign.
The best way to do this is by tracking click-through rates (CTR), which measures how many times people click on a link in a post or share it on their own social media accounts. The higher the CTR, the better; if you have a low CTR, then it may be time for an overhaul.
You can also track engagement metrics like likes, shares and comments on each post so that you know what kind of content resonates with your audience.
Summarizing the key takeaways and encouraging readers to apply the tips for their own press releases.
As a writer, you can use this technique to summarize the key takeaways and encourage readers to apply the tips for their own press release distribution. This will create a sense of urgency for your audience and make them want to click on your post.
We have covered a lot of ground in this article, so let’s recap. First, it’s important to remember that writing a press release is more than just filling out the right boxes—it’s about crafting an engaging message that will resonate with readers and make them likely to share it on social media. Second, you need to understand what makes up a successful social media press release distributors. What types of content are most likely to get attention from your target audience? How can you ensure your message appeals to both the traditional press outlets and their online counterparts? Thirdly: keep in mind how these messages might be different from traditional ones when considering whether or not they are appropriate for each platform; there are some unique challenges associated with blogging platforms such as Medium or Tumblr (which sometimes require longer form pieces) versus Snapchat Stories or Instagram Stories (which may only allow brief snippets). Finally: don’t forget about timing! Timing is everything when it comes down to sharing content across multiple platforms so make sure yours doesn’t fall flat on its face by getting published too soon after being created.”