You’ve done the work, and now it’s time to publish your press release. But before you send it out into the world, there are some things that can make your message more readable and shareable. Here’s a guide to creating a powerful press release:
Understanding the Purpose and Audience of Your Press Release
The first step to writing a successful press release is understanding the purpose and audience of your message.
If you’re publishing a press release that has been written by someone else, or if you are simply gathering information from other sources, then make sure that you understand what they want their readership to know. For example, if this is an internal document intended for distribution within your company only—and not meant for public consumption—then keep in mind that it may not be shared online or with other organizations unless specified otherwise.
If possible, try contacting someone directly at least once before sending out any materials so that they can provide feedback on how well everything reads; this will help ensure consistency across all releases sent out as part of an effort spread across multiple companies/organizations.
Key Elements of a Press Release: Headline, Subhead, and Body
- Headline: The first thing a reader will see, this should be interesting and relevant. It should also be short, to the point and clear.
- Subhead: This is the second sentence of your press release distribution—it’s another opportunity to get straight to the point by providing information that’s relevant to the subject matter of your release. It should include just one or two key points about what you’re announcing so people don’t have much time for reading before they have to decide whether or not they want to read more!
- Body: The body contains all of the details about what happened in your story (or how you solved a problem). You can use active voice here too if possible as this makes it sound more natural than passive voice does; however, if there are any technical terms used which might confuse readers then please use passive voice instead because otherwise it could seem like bragging rather than reporting facts accurately.* Use quotations when appropriate; quotes help add credibility because they show someone else has said something similar – making sure quotes count towards word count limits per line type size which varies depending on industry standards set forth by organizations like AP Stylebook.”
Crafting an Attention-Grabbing Headline
The headline should be the most important part of your release, so it’s important to make sure that it grabs attention. This can be done by using action words like “now” or “today.” You can also use nouns and verbs in order to create a punchy headline that will catch people’s attention quickly. Consider using short, powerful sentences as well:
- The [action] has been [verb] since .
- A new study shows that is more effective than .
Writing an Effective Subhead: Adding Context and Details
When you write a press release, it’s important to include a subhead. A subhead is the first paragraph of your press release, and it serves as an introduction to your message. It should be as specific and relevant as possible, so that readers will know what they’re getting into before they start reading. A good rule of thumb is that if you have more than one sentence in your main body text then it makes sense for there to also be an equivalent amount of detail in the header (also known as “subheads”).
Subheads can range from short sentences up through full paragraphs or even pages long if necessary—but remember: keep them concise! If people don’t understand what’s going on right away then we’ll lose them early on before we’ve had chance to explain ourselves properly; this could mean losing out on readership altogether!
Writing a Compelling Lead Paragraph: Summarizing Your Message
A press release is a summary of your message, and it should not be too long. The goal of a good press release is to make it easy for journalists and readers to understand what you’re saying. So keep it short and sweet!
You can break up the body of your press release distribution services by using subheads (e.g., “The Benefits of Using Our Product”) or bullets (e.g., “Our product has been shown to reduce stress while getting more done.”) These are great ways of presenting information in an organized fashion that makes sense for both journalists and readers alike—and helps them remember what’s important about each part of their story!
Structuring the Body of Your Press Release: Ordering Information for Maximum Impact
Utilizing a logical order to present information is one of the most effective ways to ensure that your press release will be easy for readers to understand. The best way to do this is by following these steps:
- Use an introductory paragraph (see below)
- Order by importance, followed by subheadings or bullet points
- Follow with supporting details and quotes
Writing Clear and Concise Sentences: Avoiding Jargon and Buzzwords
The best way to avoid jargon and buzzwords is by using a friendly tone. Avoid using too many words in your sentences, paragraphs and whole press release. If you feel like you are writing an essay rather than a pr newswire release then it may be time to re-think your wording! The key here is not just avoiding buzzwords but also making sure that each sentence makes sense on its own. This means that if there are two or three sentences together then they should be related somehow (e.g., “The results showed that…”). Also remember not everyone likes reading long articles so short ones will usually get better responses from readers – so keep them short!
Using Active Voice and Strong Verbs: Making Your Writing Engaging
- Use active voice.
- Use strong verbs, such as is and are.
- Use short sentences, with no more than 10 words per sentence.
- Contractions are acceptable in informal writing but not in formal documents like press releases or newsletters for business wire press release who want to be taken seriously by their customers and readership base alike! A good rule of thumb is: when you’re using contractions (e.g., I’m), make sure there’s an object pronoun like me before it so that your reader doesn’t have any trouble understanding what was said/written by you! This will help them understand both what was said and written better than if there wasn’t anything between them (e.g., “I am”). If possible try avoiding using any other types apart from ‘is’ or ‘are’ because these two examples give readers enough information without having much extra clutter on top of everything else.”
Including Quotes and Testimonials: Adding Human Interest and Credibility
You can add human interest and credibility to your press release by including quotes and testimonials. Quotes are brief statements from people who are familiar with the content of your press release, and they’re usually direct quotes like “We had a great experience working with [insert name here]!” or “The customer service was outstanding.” Testimonials provide more detailed information about what someone liked about working with you, such as how much they enjoyed working on an event or how much they appreciated your responsiveness when they called with questions.
A good rule of thumb is to use quotes sparingly—no more than two per paragraph—and limit them so that they don’t dominate everything else in the body text block (see below). If you do use multiple testimonials at once, try not to repeat details from earlier ones; keep each one unique enough so that readers know it’s an original quote/testimonial rather than just another person repeating what another person said previously in their own words.*
Formatting Your Press Release: Using Headings, Lists, and Bullets for Clarity
Headings, lists, and bullets are three key components of a press release. They’re used to organize your message and add clarity to the content you’re sharing.
Heading 1: The first heading should be a short title that describes what the topic is about. For example, “New Animal Research Shows How Hormone Disruptors Can Cause Cancer” would be good for an animal study on hormone disruptors causing cancer. The second sentence in this heading might also read something like “The researchers found that exposure to certain chemicals can lead to cancer in animals.” This sentence tells us more about what kind of research was conducted (namely how it affects animals) as well as why it’s important (because we want people who read our press releases know why they should care).
Heading 2: If there are multiple headings within one paragraph then you’ll want them all separated by commas (or other punctuation marks). Each additional heading should start off with “Highlights” followed by some brief points or information related specifically towards its topic area. This will help readers quickly scan through all your points without having to stop every time they see one new idea coming up!
Bullets: Bullets are used when describing things like dates/times/locations etc… but not necessarily when summarizing ideas like headlines do.”
Using Multimedia Elements: Adding Visual Interest to Your Press Release
It’s important to use multimedia elements in your press release submissions. This can include pictures, videos and other visual assets like infographics or charts.
Use a picture or video to add visual interest! The best way is to add both at once; this will help draw attention from your reader and make them want to read more about you.
Including Contact Information: Making it Easy for Journalists to Reach You
When writing a press release, it’s important to include contact information. This can be done in several ways:
- Include a professional email address in the body of your press release format. This will enable journalists to reach out to you directly if they have questions or would like more information about what went into creating this document.
- Include a name and phone number at the top of each section so that readers can find these easily when looking through their inboxes or news feeds.
- Provide links (URLs) for other social media accounts that may be relevant to your story (e.g., Twitter handle). If there are no links provided here, journalists might assume something happened differently than what was written in this document!
Proofreading Your Press Release: Catching Errors and Polishing Your Writing
The last thing you want to do is release a press release that is full of errors. Why? Because it will make your reader feel like they are reading an entire book, not just a few paragraphs.
It’s true that proofreading can be time-consuming, but it’s also extremely important for your sanity and productivity. If you’re able to catch errors before they see print or online, then this will allow you more time to focus on the content of your message instead of spending hours trying to fix them as they come up during editing processes later on down the road (or even sooner).
In addition to saving money by avoiding unnecessary expenses related specifically around having someone else do all those extra steps necessary when proofreading documents such as these ones – there are other benefits too! For example: If someone reads something written by another person who wasn’t careful enough about spelling/grammar mistakes then instead starts questioning why should I trust them with anything else either; meanwhile everything else written seems perfect except these two areas where mistakes were made which leads us back into square one again–which means now instead of feeling good about ourselves knowing how much better off everyone would’ve been had we done everything correctly first place…it becomes more likely there might actually be negative feelings towards us too because everyone sees things differently due either lack thereof knowledge base
Distributing Your Press Release: Reaching Your Target Audience and Measuring Your Results
Press releases are one of the most effective ways to reach your target audience and measure the results of your efforts. The distribution process is crucial, because it allows you to reach as many people as possible with an efficient and professional-looking message.
You should always be able to measure the impact of your press release by tracking clicks on links within it, referring journalists who have shared it with their network, or simply reviewing what was said about them online (for example: “Click here if you want more info on this topic.”).
The number of publications that accept press releases is constantly growing, and the content of these releases is also improving. With more outlets for your message, you’re more likely to get published. But even with all the benefits of using a press release format, there are still many ways to go wrong. The most important thing to remember is that this format doesn’t have to be intimidating or confusing—you just need to follow our tips and make sure you keep your readers in mind as you write!