PRWires is a press release distribution platform that allows you to craft, publish, and distribute your press releases as easily as emailing friends. The goal of this post is to give you an overview of how we work with our clients–from start-to-finish–and how our service can help you get the most out of your content creation efforts.
What is PRWires?
PRWires is a service that helps you craft and distribute your press release. It’s like having an assistant by your side to help you through the process of creating, distributing and measuring the success of your press release.
PRWires has been around for 10 years now and it was created by Mathew Ennis, who worked in pr newswire before founding this company. Mathew says that their goal is simple: “We want people to succeed with their PR.”
Determining your target audience
The first step to crafting a press release distribution is defining your target audience. This can be done in a number of ways, but here are some examples:
- Define the problem you’re solving for. What pain point does this product or service address? What would make it easier for people to use your product or service?
- Define the solution that solves these problems and makes life better for users (this may include additional features).
- Define what value proposition your company offers—what’s in it for customers who use this product/service? How will they benefit from using it over other options available on the market right now?
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Setting the tone and voice of the press release
In order to get the most out of your press release distribution services, you’ll want to set the tone and voice of it. This means using friendly language and positive language when describing what you do, as well as short sentences that are easy to read in a busy inbox. You also want this document to be active voice (the first person is doing things), simple sentences (no more than two clauses per sentence), and short paragraphs (three lines or less). Finally, use bullet points instead of paragraphs so that readers can quickly scan through them without having trouble understanding what they should focus on most.
Crafting an attention-grabbing headline
Once you’ve written your press release, it’s time to craft a headline that will get readers interested.
There are many ways for you to make sure that your headline is attention-grabbing, but one of the most important things is making sure it’s easy for people to read and remember. That means using short words or phrases in your title—otherwise, it’ll take them longer than necessary just so they can figure out what topic or idea is being discussed (and they won’t have as much time left over before moving on). For example:
- “How To Pick The Best Press Release Service”
- “What Is A Good Press Release?”
Structuring your press release: the inverted pyramid
The inverted pyramid is a simple structure for structuring your press release.
It’s also one of the most effective ways to make sure that you have all the information necessary for distribution and promotion, and it can help you avoid repeating yourself by referring to related topics in multiple paragraphs. The inverted pyramid is a simple structure for structuring your press release. It’s also one of the most effective ways to make sure that you have all the information necessary for distribution and promotion, and it can help you avoid repeating yourself by referring to related topics in multiple paragraphs. The basic idea behind this structure is that each paragraph should build on the previous paragraph. This means that the last paragraph should provide enough detail to refresh readers’ memories about what was said earlier, but it shouldn’t repeat everything from previous paragraphs. It’s also important to keep your “introduction” short and sweet so that readers don’t get bored before moving on to other important parts of your press release (which are usually found after the introduction).
The inverted pyramid format consists of three sections: introduction, body, conclusion.
Writing the body of the press release
The body of your press release submissions should be short and sweet. It’s a great place to introduce yourself, as well as provide information about your company or product in an easy-to-read format.
You’ll want to keep it conversational and use active voice throughout—that means speaking in present tense (the same way you would if you were talking), using the first person singular (you) instead of the plural form, and writing short sentences with short words that have clear meaning. For example: “The Prwires team is excited about [your name] because we’ve been working hard on this project for months.”
Incorporating quotes and statistics
Quotes from experts. If you have a quote from an expert in your press release, make sure to use it! The more quotes you use, the more credibility and authority you will have with readers.
Statistics. Statistics can also help back up claims made in your press release by providing evidence that backs up what you’re saying. A good rule of thumb when choosing what kind of statistics to include is this: if someone could find them on their own (e.g., via Google), don’t bother including them; otherwise, go ahead and mention them!
Understanding the different distribution channels available
You can use a press release format to reach out to journalists, bloggers and influencers in your industry. While this may seem like an obvious strategy for getting coverage, it’s important to understand that these distribution channels are not mutually exclusive. For example: if you’re sending out an email blast about your product launch and want people who have already heard of you (or those who haven’t yet) then social media is probably not where they are going first.
In order to determine which channel will give you the best results for each type of publication or outlet, it helps if we break down what each channel has on offer:
Media Relations – Email updates with links back here!
Social Media – Posting updates directly on Facebook/Twitter etc., along with sharing stories on Instagram etc., all while keeping track of which articles have been shared based on hashtags used during posting periods (i.e.: #marketing).
Choosing the best distribution channels for your press release
Choosing the best distribution channel for your press release is an important step. The goal is to reach as many people as possible with your message, and that means choosing channels that will be relevant and easy to use for your target audience.
Choose a channel that’s relevant: If you’re writing about something completely unrelated to the subject of your press release, it might not be effective at all—and if it’s not effective, why bother? It’s better to choose a channel that focuses on whatever you’re talking about (and which has already been well-established).
Choose a channel that’s convenient: Some people may have trouble figuring out how exactly they can use whatever kind of social media platform or website they find themselves using every day; others may have no idea where they could possibly publish their article without having done any research beforehand so long as there wasn’t much time left over before deadline day arrived again tomorrow morning tomorrow afternoon tonight tonight midnight tomorrow morning tomorrow night…
Crafting an effective distribution plan
You can’t just throw your press release out there and hope it goes viral. You need a plan of attack, and that plan needs to be flexible enough to adapt as the situation changes. As you start writing your release, consider what kind of distribution strategy will work best for you:
Do I want to send this directly from my website? Or do I want an email blast from a third party?
How many people do I want to reach out to in each industry? Will this be done by email or direct mail (or both)? And how quickly could we expect our recipients’ responses once we’ve sent them the message–and how long does our campaign last before we’re forced into action again by another urgent opportunity or deadline looming overhead?
And once those questions have been answered so that everything is clear in terms of who needs what information at any given time, then comes another important consideration: What kind of measurement system do we use so that everyone involved knows exactly where they stand relative not only against each other but also against previous performance levels over time?”
Measuring the success of your distribution efforts
The first step in measuring the success of your distribution efforts is to determine what you want to measure. You’ll need to decide on which metrics are most important, and then track those over time.
Here’s how it works:
Record each metric at least once every month, or even better—every week! This can help you see trends, identify patterns in behavior, and make adjustments as needed.
Analyze the data for trends over time (e.g., do more people read my press releases after they appear online? Are there certain days when more people visit my website than others?)
How PRWires Can Help You
PRWires can help you craft and distribute your press release.
- We will work with you to create a press release that is well-written and thoughtfully designed so that it’s easy for readers to understand.
- We will help you get the word out about your business wire press release in a way that will be read by the right people (think bloggers, journalists).
- Once we have created an engaging piece of content for publication online or offline, we will make sure it goes out in such a way as not only reach its intended audience but also gets noticed by others who may share or retweet it!
To sum up, PRWires is a great resource for all industries. In particular, we think it’s especially helpful for anyone who needs to stand out from their competitors and get the word out about their product or service in an effective way.