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Event Marketing Through Social Media Guest Blog

Event Marketing Through Social Media Guest Blog

Do you want to use social media for your upcoming event promotion? By bringing in influencers, attendees, and other organisers, utilising all that social media has to offer is a terrific method to raise momentum and visibility. What’s even better? It is entirely free to use social media! Do you want to learn more? Then continue reading.

How to Promote Your Event on Social Media?

Make the appropriate contact…

Resist the urge to limit your event advertising to Facebook and Twitter simply because they’re the most popular social media platforms. LinkedIn, Snapchat, Instagram, and Pinterest are just a few of the social media platforms that allow for a highly focused audience, so make a strategic plan and post on the sites that your target population frequents. It ensures that you have successful promotional marketing for your business.

Let’s get started…

Create event-specific pages on Facebook, LinkedIn, and Google Plus. If your event will be using a mobile app, make sure attendees know how to get it, whether it’s through a URL, QR code, or the App Store. Make careful to include notable attendees or organisers when sharing event-related content to attract additional attention.

Make a #Hashtag if you want to be more creative…

People will be able to keep up with your event by using a unique hashtag. Once you’ve decided on a distinctive and memorable hashtag, stay with it and use it frequently. Include the hashtag in all event-related tweets and include it in all promotional materials (such as emails, social media profiles, direct mailers, and your website). It is a common technique used by different event promotion companies.

Make noise…

Encourage participants to share their event registration with others on social media by promoting your event early. Use double-sided referral programmes and provide your consumers with a trackable link to share with their followers or email contacts to turn them into promoters. You can follow in their footsteps by giving ticket buyers a trackable link to share with their social media followers and email connections.

Pique your interest…

Post sneak peeks or exciting behind-the-scenes content to keep your event fresh in people’s thoughts. You can also generate social buzz by providing live access to guest speakers, panels, and industry experts who will be in attendance, or by holding photo or caption contests with event-related prizes (like free tickets or VIP experiences).

Distribute your message…

Make use of your guest speakers’ clout to help spread the news. Make sure to tag them in your tweets in the hopes that they would retweet your material. In the lead-up to your event, ask them to share a ticket discount coupon with their followers, or encourage them to snap pictures with attendees on the day, which you can use in your post-event blogging.

On the actual day of the event…

Make it a point to encourage everyone to utilise your event hashtag during the event. Increase attendance via live-streaming the event, providing social-based activities such as scavenger hunts on Twitter, Snapchat, or Instagram, or offering LiveTweet sessions where individuals who can’t attend may still participate online. It is one of the most effective event promotion techniques.

Last but not least, some advice…

It’s important to remember that social media should be viewed as a conversation rather than a megaphone. By asking questions, encouraging comments, and participating in the online conversation, you can improve both your marketing efforts and the overall event experience for your attendees.

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