4 Ways Tech Can Help Your Next Event Grab Audience Attention
While getting people to come to your promotion marketing event can be difficult, getting them to notice what you have to offer can be even more difficult.
Ways to Engage Attendees at Virtual Meetings and Events
Do we think about how technology can make our delegates’ lives easier as much as we think about how technology might enhance our event?
With this in mind, we’ve put together a list of four ways we believe technology may help you capture the attention of your audience during your next local event promotion.
Choosing The Right Event Technology for Your Audience
- By establishing a relationship with your delegates before they arrive at your event.
Use email and social media to send them useful information. It doesn’t have to be directly related to or just about promoting your own event; it might be anything from informative articles to guidelines to breaking news in your field.
Ensure that the information you provide for your event is conducive to making the lives of potential participants easier. Location maps, directions, hotel information, taxi company phone numbers, and so on. Include this information in your event app and make sure to promote it via email and social media.
- By reducing wait times
Consider using electronic ticketing for your next event. Something as basic as scanning a QR code or allowing your delegates to store your event tickets online on their devices.
Because it is featured on devices that your delegates will always have with them, such as their iPhone, iPad, or the newly released Apple Watch, Passbook provides a single place for movie tickets, sports tickets, loyalty cards, payment cards, and, of course, event passes, it allows for easier event entry.
- By including support for the devices that your delegates will be using.
If you want your event guests to use their phones or tablets throughout the event, a dedicated event app is necessary. Consider the ways in which your event app will be useful when designing it. It should include interactive content that isn’t available elsewhere. Exclusive interview content with any speakers who may be presenting at your event, speaker profiles, video content, and so on are examples of this.
If possible, provide an interactive component in your software. Consider including a day planner, which will allow delegates to plan where they will be and when they will be there, as well as advise them of any programme conflicts, remind them of when they should move on to the next section of the event, and ensure they get the most out of their event marketing efforts.
- Make them feel as if they are an important part of the event.
You can motivate participants to complete tasks and behaviours they might not otherwise consider a priority by describing what you want them to accomplish. Registration for an event early, visiting certain stands, networking with other guests, completing surveys, learning about new items, and so on are all possible hurdles.
You might offer useful material or physical gifts as a reward for completing tasks. The important thing to remember here is that the prize must be significant enough to persuade guests to take on the tasks.